Meet The Founder
I've been a licensed cosmetologist for 20 years, but found that I was more passionate about men's hair.
. As I've been dedicated to the cutting, styling, and grooming of men, I noticed that 80% of my clients shared the same insecurities and questions when it came to their appearance and grooming: skin problems, thinning hair, ingrown hairs, and proper hair and beard care. I initially began to formulate products for my clients to make my job easier, but soon felt the need to take it further and help all men, an underserved population in the beauty industry.
​
I find that men tend to straddle two sides of the fence: they're either uncomfortable having the conversations about / or they accept it as being 'a man'. Not only is it important
to provide a service, and recommend products, but the knowledge component has to be there as well.
I'm a firm believer in natural remedies for improving health issues, therefore it was important to me to research and formulate the best possibly combinations of natural ingredients to make products that work just as well, if not better, than a prescription- minus the side-effects.
​
I take extreme pride in making my clients look their best AKA #DaddiedByChe, therefore, I want them, to feel secure about taking more pride in their appearance by providing great products and the knowledge to use them.
​
At 4Kings, we pride ourselves on being A 100% Natural Grooming Line. We utilize plants, herbs, and essential oils, to create products that naturally promote hair growth, clear skin, and slow down hair loss. We source the highest quality ingredients, and produce in small batches to ensure the freshness and potency of our products.
